Whitepaper – Introduction
Greenlers is a new digital solution for the apparel industry. Our platform combines a wide range of functionality and allows market participants to bring the efficiency of interaction with the brand to a fundamentally different level.
Our mission is to significantly leverage innovative digital technologies to write a new page in the history of the global apparel industry by drastically redefining the loyalty programs that have guided the global economy for previous decades and continue to do so. For the apparel industry, Greenlers opens a window of opportunity to enhance the efficiency of communications with loyal customers through a blockchain solution that makes the loyalty program transparent for its members.
Greenlers also implies a significant revision of the role and capabilities of ordinary users who, thanks to our platform, are moving from being ordinary consumers into the category of co-owners working with tangible liquid assets capable of generating a steady income.
Statement from founding CEO Faisal Islam:
‘I became passionate about learning and developing projects within the crypto space around mid 2020. Although I have several models which I believe can be revolutionary within the finance and crypto sector – the biggest blind spot I saw was in the clothing sector and Greenlers project will surely positively contribute to the entire sector and looks to be a game changer. Greenlers is a charitable for-profit entity created to benefit mostly the consumers, as well as having an ethical vision to the entire life-cycle of our clothes.
Most high-end clothing brands have set up production in countries where labour is extremely cheap and therefore significantly lowering the overhed costs per piece. This has allowed most of the world’s leading successful clothing brands to become extremely profitable. Even after production costs, transportation and taxes top brands can still net a typical profit margin of 200%. Greenlers is a project that aims to deliver top quality clothing that could compete with the best brands but share some of this profit margin with the consumers. We want all our consumers to also choose to be investors and be rewarded for their loyalty – throughout their entire lifetime. We aim to establish a rapidly worldwide community of followers, consumers and co/investors.
Our business model is simple but very unique and effective – annually we give away 20% of the company total earnings to the consumers and an additional 5% of the live market cap. This is done by automatically giving up to 20% as credit-backs in all purchases in the form of our token thereafter a further 5% of the market cap of the entire token is distributed as rewards for staking over a monthly period. The exact date and time of the monthly rewards payments are randomized and unknown; this is to prevent front-running, inside trading and promote fairness for the entire community.
We aim to continually improve our business ethics and standards of trading to reduce harmful effects to environment and humans – this includes reducing CO2 footprint, sources materials from integral partners and by ethical means, recycling of reusable materials where possible.